Yes, I know it's a famous and acclaimed novel by Gabriel Garcia Marquez...

...but "Love in the Time of Cholera" has got to be one of the worst movie titles ever. And the badness is made worse by New Line's marketing campaign, which features romantic, rose-adorned posters, a melodramatic trailer complete with lush, soaring music, and the word "Cholera," printed in large, white text and announced by a male narrator so delicately it's as if he's saying "silk lingerie" or making a pass at a moonlit-damsel in Seville. The effect borders so closely on camp that I've yet to sit in a theatre showing the trailer where moviegoers didn't break down and giggle when the title appears near the end...

(The giggling is followed by the trailer's quick, almost off-hand proclamation that the film features original songs by Shakira. You can take a guess at where this leads.)


It's all a tad shameful because, well, who knows, Cholera could be really good.

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